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FOR IMMEDIATE RELEASE
CONTACT: Pat Wood
Additional Workshop on Structuring Web Content Is August 15, 2005
Web architect Thom Haller will conduct a second workshop, “Putting the User First: Success Story and Tips for Structuring Web Content,” on August 15, 2005.
Almost 200 people registered for his original workshop in June—more than double the capacity of the amphitheater where it was to be held. The Federal Consulting Group in theU.S. Department of the Treasury has arranged an additional workshop for the waiting list. “We are thrilled with the response to Thom Haller and the subject of Information Architecture,” said Anne Kelly, FCG CEO, “and pleased that he has agreed to return.”
The workshop, co-sponsored by the Federal Communicators Network, is free to FCN members, FCG clients, and other government employees and their guests.
The workshop will be held from 9 a.m. - noon in the Office of Thrift Supervision amphitheater, 1700 G St., NW, Washington, DC. A continental breakfast will be served at 8:30 a.m.
Seats will go first to those who were on the waiting list in June, but FCG will take other reservations in case some of the original registrants will not be able to attend the makeup session. Send your name, title, organization, and email address to email@example.com by August 10. Put “Workshop” in the subject line.
About the Workshop
We are challenged to build Web products so our constituencies can find information they need, understand it, use it, and appreciate the experience. How do we respond to this challenge and create a usable site that meets our organization goals and user goals?
In this interactive presentation, Thom Haller will guide us through a process for structuring an information framework that enables people to DO what they want to DO. Specifically, Thom will offer a framework in which you (as a project manager or product developer) can place user-focused design and architecture activities. You will learn strategies for thinking like the user, gathering and evaluating information, chunking and testing content, and optimizing the “user performance” on your site so people can more easily accomplish what they want to accomplish.
You will leave the session with tips, tricks, and specific guidance you can follow. To support you in seeing the possibilities available to you, Thom will provide a case study (presenting a story about students and volunteers who restructured the Federal Plain Language resource. At the conclusion of the presentation, you may share the delight of a recent presentation participant who exclaimed, “At last … Now I can put all these pieces together in a way that finally makes sense.”
Oh, you’ll have fun too.
About the Instructor
Thom Haller, teacher, speaker, writer, and user-advocate explores strategies for structuring information so people can find what they want, use it, and appreciate the experience. Thom is a passionate believer in clear communication. He’s a teacher who knows what it’s like to get lost in information and harbors the belligerence to ask, “How can we structure information with the user in mind?”
Thom helps organizations and government agencies improve the structure of electronic and print information. He enrolls stakeholders in user-focused thinking and enables organizations to develop documents and systems that help people get their jobs done.
Thom teaches courses in Information Architecture, Web Writing, Information Engineering, Information Design, Creative Nonfiction Writing, Business Writing, Technical Writing, and other understanding-focused courses. He is an instructor with The University of Maryland’s Professional Writing Program and USDA Graduate School.
In 1996, Thom founded Info.Design, Inc. (a consultancy and think tank) to explore strategies for presenting information so it’s easily understood. Thom shares the Info.Design studio with colleagues, volunteers, students, and a wire-haired fox terrier.
1700 G Street, N.W. Washington, DC 20552 T 202.906.6068 F 202.906.6162